Main Stage
📅 14 April

## 08:50 – 09:00
Opening address from the Main Stage host
A short opening address by the Main Stage host, setting the context for the day through the lens of consumer and retail market realities shaping decision-making across Poland and CEE.## 09:00 – 09:20
A perspective on operating under sustained pressure
A senior perspective drawn from working across retail and consumer-goods organisations, reflecting on what leaders encounter when expectations rise, buffers stay thin, and operations must keep running.---## 09:20 – 09:50
PANEL
What matters for position isn’t ambition, but what organisations can carryAcross organisations, ambition often moves faster than the capacity to absorb change. Growth plans multiply, priorities expand, and expectations rise - while the organisation continues to operate at full speed, in environments where margins are thin and decisions show up immediately with customers.What determines position over time is not what leaders want to pursue, but what the organisation can actually take on without losing stability. This conversation brings leaders together around that reality - not to debate ambition, but to recalibrate what progress is built on.Moderator
Robert Krzak — Senior Advisor, Trade and Consumer Products Sector Expert EYPanelists
Kiril Marinov — General Manager, HENKEL
Krzysztof Tokarz — Chairman of the Board, GRUPA SPECJAŁ
Monika Kolaszyńska — CEO, SUPER-PHARM
Mariusz Makowski — Central Europe Finance Director, MARS WRIGLEY
Magdalena Markiewicz — CEO, POLKA KAUCJA---## 09:50 – 10:10
Cost out – how to sensibly increase efficiency and reduce costs. Lessons from practice---## 10:10 – 10:40
PANEL
Having more insight doesn’t automatically lead to better decisionsAcross organisations, visibility has increased faster than clarity about who can act. Signals are everywhere, but authority is often fragmented, escalated, or delayed. In environments where pressure is constant and time is scarce - and where decisions show up the same day in pricing, availability, and customer trust - decisions tend to slow not because information is missing, but because ownership is unclear.This discussion creates space to re-focus attention on how authority - not insight - increasingly determines whether organisations can move.Moderator
Pedro Martinho — Entrepreneur & Strategic Innovation Partner, DIGITAL PARTNERSHIPS PEDRO MADEIRA MARTINHOPanelists
Maciej Herman — Member of The Supervisory Board, WEDEL
Marian Zych — General Manager, PSH LIVIO
Karolina Szuba — COO / Board Member, SUPER-PHARM
Joanna Okła — Senior Vice President Clients & Strategy / President of the Board, ESSENCEMEDIACOM (WPP MEDIA)
Piotr Sprzęczka — Managing Director, LOGWIN POLAND---## 10:40 – 11:00
Coffee Break---## 11:00 – 11:30
PANEL
Connecting systems doesn’t just increase efficiency - it reveals where organisations are exposedAs systems become more connected, what was once isolated starts to interact. Dependencies multiply, handovers tighten, and small inconsistencies travel further than before. In consumer-facing operations where availability, fulfilment, and service are tightly linked, that exposure surfaces faster and closer to the customer.What used to be contained can now surface quickly, exposing weaknesses that were previously buffered or invisible. This discussion brings leaders together to examine where integration has shifted risk - not as a failure of systems, but as a consequence of increased connectedness.Panelists
Daniel Rogiński — GM CEE, ZALANDO
Kinga Wyganowska — Senior Account Executive, RELEX SOLUTIONS
Agnieszka Talecka — Sales, Marketing & Innovations Director Central EMEA, DS SMITH---## 11:30 – 11:50
When pressure rises, payment behaviour tells the truth
A short leadership perspective on what becomes visible in consumer spending when prices stay high and choices tighten.---## 11:50 – 12:00
Pressure shows up first in people’s daily choices
A short perspective on how consumer-facing pressure translates into employee experience across retail and consumer-goods operations.---## 12:00 – 12:20
What shopper behaviour signals before leaders see it
A short market perspective on how changes in shopper behaviour surface early in retail data, often before they register at decision level.---## 12:20 – 12:40
From Brand Promise to Shelf Results – Scalable Growth Model for OSHEE & Asseco PlatformExecution gap in practice - why the gap between planning and implementation in the field grows with the scale of the business and how to close it during the visit, and not after a week from the report.AI and Image Recognition as an Execution Game Changer - how Automatic Shelf Analysis Improves Compliance, Product Availability, and Reduces Response Time from Days to Minutes.An exportable model - how to implement the same execution standard in foreign markets by integrating your own sales force, distributors and partners into a single data-driven ecosystem.Jarosław Termin — International Commercial Director, OSHEE
Tomasz Pastwa — Sales Director – Traditional Trade, OSHEE POLSKA SA
Tomasz Kajdzik — Director of Sales and Implementations, ASSECO BUSINESS SOLUTIONS S.A.---## 12:40 – 13:20
PANEL
Growth gets the attention. The core still generates the valueGrowth attracts focus across organisations, while the core business continues to fund operations. New initiatives draw energy, leadership time, and investment, but day-to-day performance still depends on the core - where consumers continue to spend, decide, and return.What sustains the organisation economically is not what is newest or most visible, but what consistently delivers value. This discussion brings leaders together to examine how attention and economics have drifted apart - and what that means for decision-making.Moderator
Karolina Zajdel-Pawlak — Managing Director, NIELSENIQPanelists
Remigiusz Czernecki — Vice President of the Board, GRUPA KAPITAŁOWA SPECJAŁ
Michał Krygier — General Manager, Poland, Baltics, Ukraine, THE MAGNUM ICE CREAM COMPANY
Robert Rękas — Chairman of the Board, LEWIATAN
Marcin Bruś — Group Advertising Director, ALLEGRO
Piotr Frankowski — Country Manager, AYMING POLSKA
Krzysztof Szponder — Vice President of Commercial Operations, KAUFLAND---## 13:20 – 14:00
Lunch---## 14:00 – 14:30
PANEL
Adding options is simple. Keeping organisations coherent is notAs pressure builds, more gets added: new priorities, new exceptions, new ways of doing things. Nothing breaks immediately, but running the organisation starts to take more effort than before - all while the core operation keeps moving and targets remain unchanged.Alignment needs more conversations, decisions take longer, and small inconsistencies begin to matter - often showing up for consumers as uneven availability, mixed signals, or inconsistent experiences. This discussion brings leaders together around that reality - not to simplify for its own sake, but to understand what coherence now quietly costs.Moderator
Robert Krzak — Senior Advisor, Trade and Consumer Products Sector Expert, EYPanelists
Agnieszka Mosurek-Zava — CEO, DOUGLAS POLAND & CEE REGION
Paweł Wardziński — General Director, INTERMARCHÉ
Wojciech Czernek — Chairman of the Board, BALTONA---## 14:30 – 14:50
One basket. Different needs. From Gen Z to Boomers: how to build engagement which works?Why knowing shoppers generations and their needs is a key factor in designing loyalty campaigns.
How to design loyalty campaigns that excite all shoppers.
Case studies.Anna Przybylska — Client Director, TCC GLOBAL---## 14:50 – 15:10
Real-time ROI: Why seconds at the shelf mean more than gigabytes of Visual Recognition and AI data. Business case Kompania PiwowarskaThe result immediately on the shelf, the key to turning your investment into profit.
Effective implementation in the first attempt.
Kompania Piwowarska case study: behind the scenes of AI implementation that translates immediate identification of deficiencies and errors in exposure into real, measurable sales growth.Adam Beniowski — CEO, PRO BUSINESS SOLUTIONS
Maciej Odziemski — Sales Operational Director, KOMPANIA PIWOWARSKA---## 15:10 – 15:30
Packaging decisions show up where trust is tested
A short perspective on how packaging choices surface operational trade-offs directly for consumers in retail and consumer-goods environments.---## 15:30 – 16:00
PANEL
Change is constant. What must stay stable is notConstant change has become the normal state. Structures evolve, priorities shift, and organisations adapt while still moving at full speed. In that motion, what once held things together can quietly loosen: shared reference points weaken, boundaries blur, and execution starts to depend more on individual judgement than on common ground.This discussion brings leaders together to recalibrate where stability still needs to hold - not to resist change, but to ensure the organisation remains workable while it continues to move.---## 16:00 – 16:30
PANEL
Instability used to be neutral. It isn’t anymoreThis stage of constant movement has normalised a lot of instability. Priorities shift, dependencies tighten, and uncertainty becomes part of daily operations. That instability was absorbed. Increasingly, it cannot - with consequences now showing up directly for consumers in availability, consistency, and trust.Some forms of instability now travel through the system faster, amplify pressure elsewhere, and begin to shape outcomes directly. This discussion creates space to re-scan where instability has shifted from background condition to defining factor - and why that change matters before moving further.Panelist
Kamil Pieniak — Premium Spirits & Beer Business Director Poland & Baltics, Board Member, COCA-COLA HBC POLSKA---## 16:30 – 17:00
Coffee Break---## 17:00 – 17:20
Markets shift before certainty arrives
A short perspective on what pricing and demand signals reveal when external conditions change faster than planning cycles.---## 17:20 – 18:00
PANEL
Waiting for certainty used to be an option. It isn’t anymoreGeopolitical tension has become a permanent backdrop to decision-making. Trade routes shift, regulatory signals fragment, alliances reconfigure, and economic assumptions lose stability faster than organisations can adjust. In consumer-facing businesses, those shifts surface quickly in availability, pricing signals, and trust - often before clarity arrives.In this environment, waiting for clarity no longer protects decisions - it reshapes them. This closing discussion creates space to re-scan how geopolitical pressure changes decision timing, risk tolerance, and the boundaries within which leaders now have to act.Moderator
Marcin Czyczerski — Member of the supervisory boards of CCC SA, Esotiq & Henderson SA, Wittchen SA, Rainbow SA, and PKL SA; Co-founder of GCG PartnersPanelists
Diana Okular — CEO, HOMLA / N2H SP. Z O.O.
Faruk Aysoy — CFO of Eastern Europe, LACOSTE & GANT
Katarzyna Zielińska — Chief Operations Officer / Board Member, SMYK

Konsumenci spotykają się z coraz większą liczbą deklaracji, a zaufanie i dowody nie nadążają za nimiZrozumienie, w jaki sposób deklaracje dotyczące zrównoważonego rozwoju wpływają na zaufanie konsumentów w handlu detalicznym i FMCG.
Wskazanie miejsc, w których rozproszone standardy i nierówna jakość potwierdzeń osłabiają wiarygodność przekazu.
Połączenie deklaracji, dowodów oraz perspektywy konsumenckiej w jedno spójne ujęcie, co pozwala lepiej uchwycić rzeczywiste podstawy zaufania.Moderator:
Monika Dyrda Commercial Director NIELSENIQPanelista:Magdalena Sułek-Domańska Dyrektorka ds. Zrównoważonego Rozwoju i Relacji Zewnętrznych DR. MIELE COSMED GROUP S.A.
Dr Sybilla Berwid-Wójtowicz Veterinary Marketing & Scientific Communication Manager NESTLE POLSKAAgnieszka Koc Dyrektor ds. Ochrony Środowiska i Zrównoważonego Rozwoju/ Environmental & Sustainability Director JERÓNIMO MARTINS POLSKATomasz Michalak Partner, Assurance EY

• Polish version
• Button